The BRICK

Checkpoint 1 Idea clarity

1. What are you actually offering? Write it in one plain sentence. No slogans.

0Unclear / guessed

1Partly clear

2Clear enough to act

2. Who is the first real buyer, user, client, customer, funder, or decision-maker?

0Unclear / guessed

1Partly clear

2Clear enough to act

3. What problem does this solve that is serious enough for someone to pay, back, attend, book, or support?

0Unclear / guessed

1Partly clear

2Clear enough to act

Checkpoint 2 Demand & difference

4. What would they use, do, buy, or choose if your idea did not exist?

0Unclear / guessed

1Partly clear

2Clear enough to act

5. Why would they choose your version over that alternative?

0Unclear / guessed

1Partly clear

2Clear enough to act

6. What proof of demand do you already have? Tick all that apply.

Someone has asked for this Someone has already paid for something similar I have quotes, messages, enquiries, or letters of support I have tested a small version I have competitor evidence that people already spend money here I have no real proof yet

Your strongest proof:

0No real proof

1Weak / indirect

2Real proof exists

Checkpoint 3 Money logic

7. How does money come in? Tick all that apply.

Customers pay directly A funder pays A partner or organisation pays Membership or subscription Mixed income Not sure yet

0Not sure yet

1Partly clear

2Clear route in

8. What are the main start-up costs and monthly costs?

0Unclear / guessed

1Partly clear

2Clear enough to act

9. What is the minimum sales, bookings, grant amount, or monthly income needed for this to make sense?

0Unclear / guessed

1Partly clear

2Clear enough to act

Checkpoint 4 Risk & delivery

10. What could break the idea? List the risks you are most tempted to avoid thinking about.

0Not thought through

1Some risks named

2Risks clearly named

11. What does this require from you each week — in time, skill, energy, delivery, admin, and sales?

0Unclear / guessed

1Partly clear

2Realistic picture

12. What must be proven before you commit proper money, sign a lease, buy equipment, apply for funding, or launch publicly?

0Not defined

1Partly defined

2Clearly defined

Your details