North Coast Laundry
Ballymoney · Laundry & holiday-let linenA home-based laundry business moving into its first high-street shop. The brief: be findable, look established from day one, and make it effortless for people to call, message or walk in.
744people viewed the Google Business Profile
127direction requests to the shop from Google
180clicks to the website from Google Search
21calls straight from the Google listing
First three months, July–October 2026 · Google Business Profile Performance and Google Search Console. Website calls, WhatsApp messages and enquiry-form leads are on top of these.
What was delivered
Being found
- Google Business Profile — set up, verified, branded, services and hours
- Google Search Console and Bing, sitemap and search markup
- Business email on the shop's own domain
The website
- Fast, mobile-first site with tap-to-call and WhatsApp on every page
- Instant quote tool, live "open now" badge, guide prices, tap-to-load map with directions
- Spam-protected enquiry form straight to the shop's inbox
- Privacy policy, cookie consent and security headers
Proof & marketing
- Review system: Google review link and printed QR cards for the counter
- Facebook page with branded graphics and starter posts
Measured & maintained
- Analytics with calls, WhatsApp and form enquiries tracked as leads
- Plain-English handover pack and a 30-day check-in
- Changes since launch: new landline, ironing and team-kit services
What made the difference
Most people find a local shop on their phone — 83% of the profile's views came from Google Search and Maps on mobile. So the work went into the things a phone user acts on: the Google listing, directions, and a one-tap way to call or message.